Who We Are
An Innovation, Research, and Strategy Agency specializing in helping global brands and emerging brands uncover breakthrough ideas that drive brand growth.
Our secret sauce? A unique ability to decode consumer habits, behaviors, and beliefs, ensuring your products and brand strategies resonate and succeed in the market.
Pink Sky was founded in 2006 by Tracy Lazarus. She brings over 30 years of expertise in innovation, strategy, and research, with a knack for uncovering powerful connections between products and consumers. Her high-energy, get-it-done style is what clients love most. Renowned for her love of pink and reputation as a blue-sky thinker, her agency practically named itself!
Before launching Pink Sky, Tracy spent over a decade at Unilever and Warner Lambert (now Mondelez) leading innovation for global brands like Trident gum, Dove, Vaseline, Caress, Lever 2000, and Q-Tips.
Alongside Tracy, Pink Sky boasts a team of top-tier insight specialists, each bringing deep experience from leading Fortune 100 brands. Together, they turn big ideas into market-changing innovations.