If a brand wants to use qualitative research to learn about a particular product, habit, etc., the researcher and the brand team spend lots of time crafting the perfect discussion guide – one that is typically long and filled with […]
How to get to that AHA moment? Stop asking consumers the same old questions! Read Post »
Avoid Naming in a Vacuum A good product name is critical in today’s overloaded atmosphere; whether you are on a crowded store shelf or online fighting for eyeballs, when you only have one second to tell customers who you are
Secrets to Finding a Great Name for Your Brand Read Post »
We are very excited at Pink Sky for all the great press we are getting about the launch of our sister company, the Namery. The Namery is off to a very strong start working with both large and small companies on generating powerful, memorable brand names.
Qualitative concept testing can be more of an art than a science. While a scientific approach can be incorporated into the idea evaluation process (avoiding order bias, adding objective grading scales, etc.), the rest needs to be all about the
Concept Testing: Don’t Let The Wrong Words Kill A Good Idea – Get Them Out Of The Room! Read Post »
From doing lots of research with busy, harried moms, we have found that they are battling the front lines every day right in their own kitchens. We think it is critical to be on the front lines with moms observing these battles, and always keeping them front and center when innovating for solutions to help them.
What To Make For Dinner…Again! Read Post »
