Pink Sky Ideas

Tracy Lazarus

Fresh Perspectives, Fresh Ideas
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  • Who Is Pink Sky?
    • About
    • Our Mission
    • How We Are Different
    • Our Founder
  • How We Help Clients
  • Our Services
    • Core Services
    • Proprietary Services
  • The Company We Keep
    • Our Clients
    • Client Testimonials
  • Our Thoughts
  • Contact Us

Proprietary Services

Customized Innovation Boot Camp

prop-1An intensive, multi-activity cross-functional team process custom designed to quickly get teams into the best shape to fill the innovation funnel with ideas. We have two kinds of Boot Camps:

  • Power Focus:  Helps Generate Ideas For Very Specific Objective or Trends Ideas For Baby Boomers, Solutions For Getting Dinner on Table in 30 minutes, etc.
  • Trend Explorer:  Less Complex Process That Is Focused On Identifying Key Trends In The Marketplace And Using Them To Feed The Funnel With Ideas

Expert Power Tap

Best for uncovering new trends and unique insights. Can be done in a variety of ways from casual activities such as pretending to be a customer and getting insights from a salesperson, to working with chefs at a cooking school, to more formal activities such as expert interviews or expert panels.

TrekLink

Pink Sky’s answer to trend treks that result in real business impact vs. just a fun day out of the office. The process starts with a custom designed Trend Trek focused on helping teams get exposure to key trends in their own categories as well as from other categories. The “Link” happens when the new trends and learning are linked directly back to the brand/innovation as part of a Pink Sky proprietary workshop process.

Power Insight and Concept Training Programs

prop-3A one day intensive course designed for cross-functional teams. Teaches clients about how to identify and craft powerful insights and then translate those into well-written concepts.

What Clients Love About Us

“Pink Sky is not about just executing the process but rather about creating it and being an integral part of...

- Global Consumer Research Manager

Pink Sky Ideas
2015-03-13T18:36:24-05:00

- Global Consumer Research Manager

“Pink Sky is not about just executing the process but rather about creating it and being an integral part of it.”
https://pinkskyideas.com/testimonials/171/

“Pink Sky is not simply a service but an undeniable partnership.”

- Senior R & D Manager

Pink Sky Ideas
2015-03-13T18:36:48-05:00

- Senior R & D Manager

“Pink Sky is not simply a service but an undeniable partnership.”
https://pinkskyideas.com/testimonials/172/

“Pink Sky puts a creative eye on the task at hand and approaches strategic challenges with a practical, action-oriented approach...

- Senior Consumer Research Manager

Pink Sky Ideas
2015-03-13T18:37:19-05:00

- Senior Consumer Research Manager

“Pink Sky puts a creative eye on the task at hand and approaches strategic challenges with a practical, action-oriented approach that resonates well with the way marketing thinks.”
https://pinkskyideas.com/testimonials/173/

“I need creative solutions to strategic challenges. Pink Sky is not about research but rather offering creative business solutions...”

- Sr. Consumer Research Manager

Pink Sky Ideas
2015-03-11T01:10:34-05:00

- Sr. Consumer Research Manager

“I need creative solutions to strategic challenges. Pink Sky is not about research but rather offering creative business solutions...”
https://pinkskyideas.com/testimonials/sr-consumer-research-manager/

“I wouldn’t call Pink Sky for evaluative qualitative research (anyone can do that), I rely on them for meatier challenges...“

- Global Research Director

Pink Sky Ideas
2015-03-11T01:13:10-05:00

- Global Research Director

“I wouldn’t call Pink Sky for evaluative qualitative research (anyone can do that), I rely on them for meatier challenges...“
https://pinkskyideas.com/testimonials/global-research-director/

“Pink Sky puts a creative eye on the task at hand and approaches strategic challenges with a practical, action-oriented approach...

- Sr. Research Manager

Pink Sky Ideas
2015-03-11T01:15:10-05:00

- Sr. Research Manager

“Pink Sky puts a creative eye on the task at hand and approaches strategic challenges with a practical, action-oriented approach that resonates well with the way marketing thinks.”
https://pinkskyideas.com/testimonials/128/

"Pink Sky’s unique approach to uncovering deep insights and new product ideas has been extremely valuable to our team.  Tracy’s...

- Consumer Insights and Research Director

Pink Sky Ideas
2015-03-13T17:55:47-05:00

- Consumer Insights and Research Director

"Pink Sky’s unique approach to uncovering deep insights and new product ideas has been extremely valuable to our team.  Tracy’s energy, consumer intuition and passion for products are fantastic!"
https://pinkskyideas.com/testimonials/happy-client/

"Pink Sky is not about research but rather offering creative business solutions - some of which can include getting insight and input...

- Global Consumer Research Director

Pink Sky Ideas
2015-03-13T18:17:40-05:00

- Global Consumer Research Director

"Pink Sky is not about research but rather offering creative business solutions - some of which can include getting insight and input from consumers but doesn't just stop there."
https://pinkskyideas.com/testimonials/executive-r-d/

“Pink Sky’s ability to quickly see the connections consumers are making and drive the consumer to explore product white spaces...

- Senior R & D Manager

Pink Sky Ideas
2015-03-13T18:34:46-05:00

- Senior R & D Manager

“Pink Sky’s ability to quickly see the connections consumers are making and drive the consumer to explore product white spaces unlocks doors in a way that allows our R&D team to take action to optimize the project’s path.”
https://pinkskyideas.com/testimonials/167/

“The projects I use Pink Sky  for mostly involve something new; a new product, a new technology or trying to...

- Senior Consumer Research Manager

Pink Sky Ideas
2015-03-13T18:35:05-05:00

- Senior Consumer Research Manager

“The projects I use Pink Sky  for mostly involve something new; a new product, a new technology or trying to find a new angle on something old.”
https://pinkskyideas.com/testimonials/168/

“Pink Sky distinguishes itself by delivering creative ideas and solutions grounded in consumer insights and trends.”

- Global Consumer Research Director

Pink Sky Ideas
2015-03-13T18:35:31-05:00

- Global Consumer Research Director

“Pink Sky distinguishes itself by delivering creative ideas and solutions grounded in consumer insights and trends.”
https://pinkskyideas.com/testimonials/169/

“I trust Pink Sky to develop customized research for fresh solutions.”

- Global Consumer Research Director

Pink Sky Ideas
2015-03-13T18:35:49-05:00

- Global Consumer Research Director

“I trust Pink Sky to develop customized research for fresh solutions.”
https://pinkskyideas.com/testimonials/170/
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Pink Sky Ideas

Tracy’s Latest

Press Release: Nationally Sought-After Innovation & Branding Expert Launches Boutique Agency Focused on Naming Companies and Products

We are very excited at Pink Sky for all the great press we are getting about the launch of our sister company, the Namery. The Namery is off to a very strong start working with both large and small companies on generating powerful, memorable brand names.

Our Mission

To get clients and brands to experience fresh perspectives so fresh ideas can emerge.

Fresh ideas and thinking don’t come from looking at the same things the same way, they come from expanding the mind and stretching it into new places.

Contact Us

Tracy Lazarus
Founder & Chief Innovator
tracy@pinkskyideas.com
914.713.8937

Copyright © 2021 · Pink Sky, LLC · All Rights Reserved.