Pink Sky Ideas

Tracy Lazarus

Fresh Perspectives, Fresh Ideas
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  • Who Is Pink Sky?
    • About
    • Our Mission
    • How We Are Different
    • Our Founder
  • How We Help Clients
  • Our Services
    • Core Services
    • Proprietary Services
  • The Company We Keep
    • Our Clients
    • Client Testimonials
  • Our Thoughts
  • Contact Us

Core Services

High Energy Workshops

core-1High energy workshops are an integral part of what we do. Our workshops can be a part of a process for getting to innovation, developing claims, evolving brand strategy, repositioning brands, war games for new product launches and a lot more.

  • We unlock creative thinking. Our forte is really helping your cross-functional teams take off their functional hats and become uninhibited creative thinkers, to help get to the best ideas.
  • No Brainstorming! We never ‘brainstorm’ but rather we lead teams through customized processes designed to unlock creative ideas.

Consumer Research and Consumer Immersions

core-2We pride ourselves in being experts at understanding what the magical connection point is between products and consumers. We love to talk with and observe consumers in all types of settings to really try to figure out what makes them tick and what their unmet product needs are.

  • Non Traditional Research: We specialize in non-traditional research such as extreme consumer connects, friend’s groups, in-home explorations, shop alongs, brewsessions in bars, day- in-the-life events, and more.
  • Co-Creation Session: We engage in powerful co-creation sessions with creative consumers for innovation development to help us grow and evolve product ideas.
  • Traditional Focus Groups: Finally, we use traditional focus groups when we need to help you evaluate key initiatives such as new technology, claims, advertising concepts, etc.

Concept Identification and Development/Writing

core-3We come in at various stages to help brands articulate ideas. This can include working on the following:

  • Idea Identification Translated Into Powerful Concepts: We help identify the ideas through a variety of tools such as trend work, consumer work, etc. and then we translate them into concepts.
  • Developing Seedling Ideas Into Powerful Concepts: Clients have identified the basic idea but don’t know how to bring it to life. We come in and develop the best articulation of the idea.
  • Concept Rewrites To Transform a Good Concept Into A Great Concept: We take internal concepts to the next level and get them into screener-ready ideas.

What Clients Love About Us

“The projects I use Pink Sky  for mostly involve something new; a new product, a new technology or trying to...

- Senior Consumer Research Manager

Pink Sky Ideas
2015-03-13T18:35:05-05:00

- Senior Consumer Research Manager

“The projects I use Pink Sky  for mostly involve something new; a new product, a new technology or trying to find a new angle on something old.”
https://pinkskyideas.com/testimonials/168/

“Pink Sky distinguishes itself by delivering creative ideas and solutions grounded in consumer insights and trends.”

- Global Consumer Research Director

Pink Sky Ideas
2015-03-13T18:35:31-05:00

- Global Consumer Research Director

“Pink Sky distinguishes itself by delivering creative ideas and solutions grounded in consumer insights and trends.”
https://pinkskyideas.com/testimonials/169/

“I trust Pink Sky to develop customized research for fresh solutions.”

- Global Consumer Research Director

Pink Sky Ideas
2015-03-13T18:35:49-05:00

- Global Consumer Research Director

“I trust Pink Sky to develop customized research for fresh solutions.”
https://pinkskyideas.com/testimonials/170/

“Pink Sky is not about just executing the process but rather about creating it and being an integral part of...

- Global Consumer Research Manager

Pink Sky Ideas
2015-03-13T18:36:24-05:00

- Global Consumer Research Manager

“Pink Sky is not about just executing the process but rather about creating it and being an integral part of it.”
https://pinkskyideas.com/testimonials/171/

“Pink Sky is not simply a service but an undeniable partnership.”

- Senior R & D Manager

Pink Sky Ideas
2015-03-13T18:36:48-05:00

- Senior R & D Manager

“Pink Sky is not simply a service but an undeniable partnership.”
https://pinkskyideas.com/testimonials/172/

“Pink Sky puts a creative eye on the task at hand and approaches strategic challenges with a practical, action-oriented approach...

- Senior Consumer Research Manager

Pink Sky Ideas
2015-03-13T18:37:19-05:00

- Senior Consumer Research Manager

“Pink Sky puts a creative eye on the task at hand and approaches strategic challenges with a practical, action-oriented approach that resonates well with the way marketing thinks.”
https://pinkskyideas.com/testimonials/173/

“I need creative solutions to strategic challenges. Pink Sky is not about research but rather offering creative business solutions...”

- Sr. Consumer Research Manager

Pink Sky Ideas
2015-03-11T01:10:34-05:00

- Sr. Consumer Research Manager

“I need creative solutions to strategic challenges. Pink Sky is not about research but rather offering creative business solutions...”
https://pinkskyideas.com/testimonials/sr-consumer-research-manager/

“I wouldn’t call Pink Sky for evaluative qualitative research (anyone can do that), I rely on them for meatier challenges...“

- Global Research Director

Pink Sky Ideas
2015-03-11T01:13:10-05:00

- Global Research Director

“I wouldn’t call Pink Sky for evaluative qualitative research (anyone can do that), I rely on them for meatier challenges...“
https://pinkskyideas.com/testimonials/global-research-director/

“Pink Sky puts a creative eye on the task at hand and approaches strategic challenges with a practical, action-oriented approach...

- Sr. Research Manager

Pink Sky Ideas
2015-03-11T01:15:10-05:00

- Sr. Research Manager

“Pink Sky puts a creative eye on the task at hand and approaches strategic challenges with a practical, action-oriented approach that resonates well with the way marketing thinks.”
https://pinkskyideas.com/testimonials/128/

"Pink Sky’s unique approach to uncovering deep insights and new product ideas has been extremely valuable to our team.  Tracy’s...

- Consumer Insights and Research Director

Pink Sky Ideas
2015-03-13T17:55:47-05:00

- Consumer Insights and Research Director

"Pink Sky’s unique approach to uncovering deep insights and new product ideas has been extremely valuable to our team.  Tracy’s energy, consumer intuition and passion for products are fantastic!"
https://pinkskyideas.com/testimonials/happy-client/

"Pink Sky is not about research but rather offering creative business solutions - some of which can include getting insight and input...

- Global Consumer Research Director

Pink Sky Ideas
2015-03-13T18:17:40-05:00

- Global Consumer Research Director

"Pink Sky is not about research but rather offering creative business solutions - some of which can include getting insight and input from consumers but doesn't just stop there."
https://pinkskyideas.com/testimonials/executive-r-d/

“Pink Sky’s ability to quickly see the connections consumers are making and drive the consumer to explore product white spaces...

- Senior R & D Manager

Pink Sky Ideas
2015-03-13T18:34:46-05:00

- Senior R & D Manager

“Pink Sky’s ability to quickly see the connections consumers are making and drive the consumer to explore product white spaces unlocks doors in a way that allows our R&D team to take action to optimize the project’s path.”
https://pinkskyideas.com/testimonials/167/
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Pink Sky Ideas

Tracy’s Latest

Press Release: Nationally Sought-After Innovation & Branding Expert Launches Boutique Agency Focused on Naming Companies and Products

We are very excited at Pink Sky for all the great press we are getting about the launch of our sister company, the Namery. The Namery is off to a very strong start working with both large and small companies on generating powerful, memorable brand names.

Our Mission

To get clients and brands to experience fresh perspectives so fresh ideas can emerge.

Fresh ideas and thinking don’t come from looking at the same things the same way, they come from expanding the mind and stretching it into new places.

Contact Us

Tracy Lazarus
Founder & Chief Innovator
tracy@pinkskyideas.com
914.713.8937

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