Pink Sky Ideas

Tracy Lazarus

Fresh Perspectives, Fresh Ideas
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How We Help Clients

woman-deasWhite Space Identification
Trend Identification
Insight Generation
Concept Development
Product/Technology Optimization
Claims Development
Product Naming (The Namery)

White Space Identification

We help clients assess the marketplace and consumer’s unmet needs to identify white space opportunities. We know that clients need to understand the universe to better focus innovation efforts. Seeing the marketplace mapped out helps bring clarity and focus as a first step on the innovation journey.

Trend Identification

We have proprietary tools to help clients identify and get ahead of trends such as Power Panels with leading experts, and Treklink™. This is critical in making sure a business is focusing its efforts developing innovation that is ahead of trends. Plus, our clients have a lot of fun on the journey to trend identification.

Insight Generation

Insights are our passion and the magic of what makes everything else work. That’s why we focus on giving clients hands on experiences to unlock rich insights via a range of consumer experiences. Pink Sky gets clients out on the front line with target consumers in a variety of ways:

  • Friend’s groups in home while the ladies sip cocktails
  • A real shopping trip to the grocery store with hectic moms
  • Talking with extreme consumers to get those way out insights that spark great ideas
  • Brewsessions done in bars to help change the mood and get consumers really talking
  • Couples interviews to get out insights on what is really happening in the home when it comes to purchase decisions

Concept Development

We call this our ‘forte’. We love concepts. We get involved in all stages of concept development from the initial idea articulation all the way through concept refinement. For a funnel feeding activity Pink Sky can help clients generate a range of idea starters and building blocks to bring to consumers for a co-creation session. For more focused initiatives, Pink Sky can help clients take seed ideas tested in a screener and evolve them into robust concepts.

Product/Technology Optimization

We love to roll up our sleeves and work directly with R&D teams on further out innovation. We help these teams understand how to shape and evolve the technology to fit best with consumer’s needs, wants and desires. We also work with global teams taking technology from other regions and helping to understand how it can fit into the US market- this involves both helping evolve the technology as well as crafting the right idea to fit with it.

Claims Development

We know the value a great claim can bring to a business/brand. Pink Sky has extensive background in helping brands identify breakthrough claims through a variety of approaches from workshop setting or done independently.

Product Naming (The Namery)

Pink Sky knows that a name can make or break a new product. To help differentiate your product and get it noticed in the sea of clutter a product name has to bring to life what makes each product unique. We help clients get to a short list of viable product names that bring to life all the different aspects of what differentiates the product. 

For more information on naming services, visit our sister site, Pink Sky Namery.

What Clients Love About Us

“Pink Sky puts a creative eye on the task at hand and approaches strategic challenges with a practical, action-oriented approach...

- Sr. Research Manager

Pink Sky Ideas
2015-03-11T01:15:10-05:00

- Sr. Research Manager

“Pink Sky puts a creative eye on the task at hand and approaches strategic challenges with a practical, action-oriented approach that resonates well with the way marketing thinks.”
https://pinkskyideas.com/testimonials/128/

"Pink Sky’s unique approach to uncovering deep insights and new product ideas has been extremely valuable to our team.  Tracy’s...

- Consumer Insights and Research Director

Pink Sky Ideas
2015-03-13T17:55:47-05:00

- Consumer Insights and Research Director

"Pink Sky’s unique approach to uncovering deep insights and new product ideas has been extremely valuable to our team.  Tracy’s energy, consumer intuition and passion for products are fantastic!"
https://pinkskyideas.com/testimonials/happy-client/

"Pink Sky is not about research but rather offering creative business solutions - some of which can include getting insight and input...

- Global Consumer Research Director

Pink Sky Ideas
2015-03-13T18:17:40-05:00

- Global Consumer Research Director

"Pink Sky is not about research but rather offering creative business solutions - some of which can include getting insight and input from consumers but doesn't just stop there."
https://pinkskyideas.com/testimonials/executive-r-d/

“Pink Sky’s ability to quickly see the connections consumers are making and drive the consumer to explore product white spaces...

- Senior R & D Manager

Pink Sky Ideas
2015-03-13T18:34:46-05:00

- Senior R & D Manager

“Pink Sky’s ability to quickly see the connections consumers are making and drive the consumer to explore product white spaces unlocks doors in a way that allows our R&D team to take action to optimize the project’s path.”
https://pinkskyideas.com/testimonials/167/

“The projects I use Pink Sky  for mostly involve something new; a new product, a new technology or trying to...

- Senior Consumer Research Manager

Pink Sky Ideas
2015-03-13T18:35:05-05:00

- Senior Consumer Research Manager

“The projects I use Pink Sky  for mostly involve something new; a new product, a new technology or trying to find a new angle on something old.”
https://pinkskyideas.com/testimonials/168/

“Pink Sky distinguishes itself by delivering creative ideas and solutions grounded in consumer insights and trends.”

- Global Consumer Research Director

Pink Sky Ideas
2015-03-13T18:35:31-05:00

- Global Consumer Research Director

“Pink Sky distinguishes itself by delivering creative ideas and solutions grounded in consumer insights and trends.”
https://pinkskyideas.com/testimonials/169/

“I trust Pink Sky to develop customized research for fresh solutions.”

- Global Consumer Research Director

Pink Sky Ideas
2015-03-13T18:35:49-05:00

- Global Consumer Research Director

“I trust Pink Sky to develop customized research for fresh solutions.”
https://pinkskyideas.com/testimonials/170/

“Pink Sky is not about just executing the process but rather about creating it and being an integral part of...

- Global Consumer Research Manager

Pink Sky Ideas
2015-03-13T18:36:24-05:00

- Global Consumer Research Manager

“Pink Sky is not about just executing the process but rather about creating it and being an integral part of it.”
https://pinkskyideas.com/testimonials/171/

“Pink Sky is not simply a service but an undeniable partnership.”

- Senior R & D Manager

Pink Sky Ideas
2015-03-13T18:36:48-05:00

- Senior R & D Manager

“Pink Sky is not simply a service but an undeniable partnership.”
https://pinkskyideas.com/testimonials/172/

“Pink Sky puts a creative eye on the task at hand and approaches strategic challenges with a practical, action-oriented approach...

- Senior Consumer Research Manager

Pink Sky Ideas
2015-03-13T18:37:19-05:00

- Senior Consumer Research Manager

“Pink Sky puts a creative eye on the task at hand and approaches strategic challenges with a practical, action-oriented approach that resonates well with the way marketing thinks.”
https://pinkskyideas.com/testimonials/173/

“I need creative solutions to strategic challenges. Pink Sky is not about research but rather offering creative business solutions...”

- Sr. Consumer Research Manager

Pink Sky Ideas
2015-03-11T01:10:34-05:00

- Sr. Consumer Research Manager

“I need creative solutions to strategic challenges. Pink Sky is not about research but rather offering creative business solutions...”
https://pinkskyideas.com/testimonials/sr-consumer-research-manager/

“I wouldn’t call Pink Sky for evaluative qualitative research (anyone can do that), I rely on them for meatier challenges...“

- Global Research Director

Pink Sky Ideas
2015-03-11T01:13:10-05:00

- Global Research Director

“I wouldn’t call Pink Sky for evaluative qualitative research (anyone can do that), I rely on them for meatier challenges...“
https://pinkskyideas.com/testimonials/global-research-director/
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Pink Sky Ideas

Tracy’s Latest

Press Release: Nationally Sought-After Innovation & Branding Expert Launches Boutique Agency Focused on Naming Companies and Products

We are very excited at Pink Sky for all the great press we are getting about the launch of our sister company, the Namery. The Namery is off to a very strong start working with both large and small companies on generating powerful, memorable brand names.

Our Mission

To get clients and brands to experience fresh perspectives so fresh ideas can emerge.

Fresh ideas and thinking don’t come from looking at the same things the same way, they come from expanding the mind and stretching it into new places.

Contact Us

Tracy Lazarus
Founder & Chief Innovator
tracy@pinkskyideas.com
914.713.8937

Copyright © 2023 · Pink Sky, LLC · All Rights Reserved.