White Space Identification
We help clients assess the marketplace and consumer’s unmet needs to identify white space opportunities. We know that clients need to understand the universe to better focus innovation efforts. Seeing the marketplace mapped out helps bring clarity and focus as a first step on the innovation journey.
We have proprietary tools to help clients identify and get ahead of trends such as Power Panels with leading experts, and Treklink™. This is critical in making sure a business is focusing its efforts developing innovation that is ahead of trends. Plus, our clients have a lot of fun on the journey to trend identification.
Insights are our passion and the magic of what makes everything else work. That’s why we focus on giving clients hands on experiences to unlock rich insights via a range of consumer experiences. Pink Sky gets clients out on the front line with target consumers in a variety of ways:
- Friend’s groups in home while the ladies sip cocktails
- A real shopping trip to the grocery store with hectic moms
- Talking with extreme consumers to get those way out insights that spark great ideas
- Brewsessions done in bars to help change the mood and get consumers really talking
- Couples interviews to get out insights on what is really happening in the home when it comes to purchase decisions
We call this our ‘forte’. We love concepts. We get involved in all stages of concept development from the initial idea articulation all the way through concept refinement. For a funnel feeding activity Pink Sky can help clients generate a range of idea starters and building blocks to bring to consumers for a co-creation session. For more focused initiatives, Pink Sky can help clients take seed ideas tested in a screener and evolve them into robust concepts.
We love to roll up our sleeves and work directly with R&D teams on further out innovation. We help these teams understand how to shape and evolve the technology to fit best with consumer’s needs, wants and desires. We also work with global teams taking technology from other regions and helping to understand how it can fit into the US market- this involves both helping evolve the technology as well as crafting the right idea to fit with it.
We know the value a great claim can bring to a business/brand. Pink Sky has extensive background in helping brands identify breakthrough claims through a variety of approaches from workshop setting or done independently.
Product Naming (The Namery)
Pink Sky knows that a name can make or break a new product. To help differentiate your product and get it noticed in the sea of clutter a product name has to bring to life what makes each product unique. We help clients get to a short list of viable product names that bring to life all the different aspects of what differentiates the product.
For more information on naming services, visit our sister site, Pink Sky Namery.