Case Studies
”We hired Pink Sky to help us navigate a critical rebrand that we absolutely had to get right. We were in a really tough spot because if we didn’t rebrand, we figured we’d stagnate, but if we rebranded and screwed it up, we might die even faster. Getting this right was probably the biggest decision we’ve made in our little company’s history. Tracy and her team listened to our business problem and designed a research plan that we didn’t even know was possible.
At the end of her work, Tracy built a convincing insights driven case that made our rebrand decision a simple one – even though the brand identify we chose ooked risky. Without a doubt, Tracy and her team changed our minds, and made our biggest strategic decision an easy call. Can’t recommend Pink Sky highly enough!”
Before and After:
“Pink Sky is a true partner. From scoping out a project all the way through execution and delivery, Pink Sky takes the time to understand the underlying consumer motivations and sees them through to the final concept.”
“Pink Sky is a phenomenal and valuable strategic partner for the Soapbox brand. Tracy’s strategic guidance – driven by consumer research plus practicable knowledge – has played a huge role in helping Soapbox evolve and grow. Each Pink Sky project uncovers new valuable insights and fresh ideas that have made a huge difference in our business. Our recent work with Tracy supported our Hair Care package relaunch and helped the brand find the right balance between modernizing its look while retaining package design elements our consumers love – ultimately putting the brand on a path for success.
All of us on the Soapbox team cannot speak highly enough of the value that Tracy brings to the table for any brand – regardless of size. Hiring Pink Sky will help your brand grow!”
Before and After:
