Innovation, Research, and Brand Strategy

We connect products to people

We believe success happens when products authentically connect with people—and our purpose is to find that magic connection.

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Innovation, Research, and Brand Strategy

Pink Sky helps brands connect their products and services with consumers through deep consumer insights, driving breakthrough innovation, strategic positioning, and brand growth. By unlocking the right brand-consumer connection, we create winning strategies that fuel success.

Consumer Research

Consumer Insights

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High-Energy Workshops

Strategic Positioning

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Concept Development

Brand Innovation

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Our Mission

Our mission is to put the consumer at the heart of everything we do, allowing their needs and desires to guide our work. By deeply understanding their motivations, we help our clients uncover breakthrough ideas, strategies, and innovations that truly resonate. We believe success happens when products authentically connect with people—and our purpose is to find that magic connection.

Innovation, Research & Brand Strategy

Insights are at the heart of everything we do—they’re the key to unlocking breakthrough ideas that deeply connecting your products to your consumers.

Who We Are

An Innovation, Research, and Strategy Agency specializing in helping brands uncover breakthrough ideas that drive brand growth. Learn about our secret sauce here.

How We Help Clients

Insights are at the heart of everything we do—they’re the key to unlocking breakthrough ideas that deeply connecting your products to your consumers. Learn more.

Core Services

We pride ourselves in being experts at getting at what the magical connection point is between products and consumers. Our Core services unlock insights. Learn how.

The Company We Keep

We have extensive experience working with brands of all sizes—from household names to emerging startups and everything in between. Learn how we tailor our approach.

Our Thoughts

Get the latest perspectives and insights on current consumer brand and market trends from Pink Sky’ founder, Tracy Lazarus here.

Get In Touch

Learn more about our unique and proven process that creates a fresh connection between your products and consumers. Contact us today.

Case Study

Innovation Positioning Project: Country Crock

Pink Sky led the brand on a journey to identify how to bring the Plant Butter proposition to life. Deep consumer research helped the brand land on the positioning ‘For Butter Lovers’ which has endured since the product launched in 2019.

“Pink Sky is a true partner. From scoping out a project all the way through execution and delivery, Pink Sky takes the time to understand the underlying consumer motivations and sees them through to the final concept.”
— Sr. Consumer Insights Manager

Testimonials

What Our Clients Say

Hear from a few of our clients about how Pink Sky added research and insight on brand marketing approaches and creating that all-important consumer connection.

“Pink Sky is not about research but rather offering creative business solutions – some of which can include getting insight and input from consumers but doesn’t just stop there.”

Global Consumer Research Director

“Pink Sky distinguishes itself by delivering creative ideas and solutions grounded in consumer insights and trends.”

Global Consumer Research Director

“Pink Sky’s unique approach to uncovering deep insights and new product ideas has been extremely valuable to our team. Tracy’s energy, consumer intuition and passion for products are fantastic!”

Consumer Insights and Research Director

“Pink Sky’s ability to quickly see the connections consumers are making and drive the consumer to explore product white spaces unlocks doors in a way that allows our team to take action to optimize the project’s path.”

Senior Brand Director

Ready to Begin?

Connect with Pink Sky

Join us on the journey to unlock insights that resonate and drive your brand’s growth. Contact us today!

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